Internet Marketing By Ian: My Blog

Online Marketing – Information and Tips

Generate Traffic To A New Website? 4 Ways To Achieve This

Posted by Marketing Ian on September 28, 2009

If you are wondering how to generate traffic to your new website, here are 4 ways to  persuade potential customers to first visit and then remain on your website.

1. Make Your Website Search Engine Friendly.

Ensure that your website contains original content which, when indexed by the search engines, will receive enhanced page rankings. Higher page ranking is also achieved through the use of keywords within the website text, which relate to your target market niche. This increased online visibility will generate more traffic to your website.

2. Exchanging website links

Another way of improving the search engine ranking is to exchange links with other websites which are firstly, in the general area of your target market and secondly, having a higher page ranking than your website. This also will have the added benefit of you receiving some additional traffic to your website via the other websites that you have linked to.

3. Increased Linking

To further raise the online presence of your new website create links to its URL from Blogs, a Hub Page and Squidoo Lens, as well as from a series of articles published on article directories.

4. High Quality Content

To maximise the time the generated traffic spends on your new website, ensure that the information is both of high quality and relevant to your target market. Also, organise your website so that visitors can easily navigate within it to find the information they are seeking.

Follow these steps and you will rapidly experience an increase in visitors to your new website resulting in more sales and online profits for your internet business.

For more free information on internet marketing strategies, Click here.

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Affiliate Marketing, 5 Tips To Find The Affiliate Program Best Suited To You

Posted by Marketing Ian on August 1, 2009

Here are five tips to assist you in assessing the quality of businesses and the effectiveness of their affiliate marketing programs, which will enable you to reduce the risk of wasting time, effort and money, by selecting the affiliate program which is right for you and which will provide an income.

1. Balance Costs Against Income

Naturally, the first part of your research is to establish both the sale price of the product together with the percentage commission paid to affiliates. This will determine the maximum limit on your affiliate marketing costs.
 
2. Popularity Of The Product

Also it is important to get an idea of the product’s popularity and also whether there are many other affiliates promoting it. Often one goes with the other although, if your research uncovers a new and popular product before it has attracted many affiliates, you may have found a source for a substantial income.

3. Frequency Of Commission Payments

There is a range of intervals between the commission payments, in which some affiliate programs pay weekly, some monthly and some extending payment intervals by as much as every two or even four months.

Another factor to consider is the minimum commission you need to accrue before a payment is made.

4. Commission Programs Which Include Payments For Succeeding Sales

Find out whether commission payouts include successive sales beyond the first sale made from your own direct affiliate promotion. This will greatly affect your long term affiliate marketing income.

5.  Affiliate Program To Include Marketing Resources

Determine whether the affiliate program is supplied with marketing resources and materials by the product owner. This can reduce the affiliates own marketing cost, although it is important that any marketing materials that are supplied, are innovative and new rather than having been left unchanged over a long period of time.

You can use the above five tips as a starting point when carrying out your research to find the affiliate program best suited to you and your affiliate marketing business.

Click here to find more free information on work at home online business opportunities and strategies.

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Blogging, How This Can Help To Develop Your Work At Home Online Business

Posted by Marketing Ian on July 24, 2009

The basic process of setting up a blog with regular postings can have fundamental advantages to your work at home online business.

Initially blogs are easy to set up and have no hosting and maintenance costs that are incurred by websites. That said however, it is likely that your business will have already, at least one website for marketing purposes (more on how blogging can complement your website later).

Weblogs are user friendly for those people without specialised knowledge, both in terms of the initial setting up and also the posting of information.

Search engines will visit them every time new information appears which will help to increase their web presence.

Although the origins of blogging was for people to express themselves, often in dialogue with friends and family, the concept of the weblog has expanded to be a valuable extension to a work at home online business.

The posting can be related to the topic of the business and your regular blogging can present a flow of information which will be of interest to your target market. It also gives readers the opportunity to post comments or even to ask questions or to seek information about your business.

If your work at home online business has a website, it can be linked from the blog which will assist in its search engine rankings. This in turn will drive more visitors to your website to view your product or services offer.

Your whole target market is out there to be guided to your website; start a blog today to create a further step towards making your business known to them. 

Click here to find more free information on work at home online business opportunities and strategies.

 

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