In the first part you learnt about relating your Ebook to its target market and their keyword search, and some of the associated marketing strategies. This second and concluding part continues with more marketing strategies, starting with:
Step 3, Squeeze Page
As a separate but related activity set up a squeeze page on a website for people to down load free information and in exchange, leave their name and email address.
The advantage of using both an opt-in box on the blog and a web site squeeze page, is to capture information from people who use the internet in different ways.
Regardless of the method that was used to capture the visitors email address, the combined information is fed into an auto-responder which can then send them a predetermined sequence of marketing emails containing free information.
Step 4, Social Networking Sites
To spread the net further, you are recommended to use social networking sites to increase peoples’ awareness both of you and the topic of your Ebook. It is likely that when redirected, people from social networking sites will prefer to visit the more socially related blog.
Step 5, Articles
A further marketing strategy is to customise extracts from your Ebook (different to those used in your blog) and submit them to article directories, with a link back to your website squeeze page.
Step 6, Market To Your List
During the time in which these marketing activities have been building your list, you will have completed your Ebook. This combined exercise has firstly produced a product and secondly provided a list of people to whom you can market it. As they will be the first people you will market to and who joined your list during the time you were writing your Ebook, you could offer it with a discount.
Step 7, Future Ebooks
The writing and marketing steps described in parts 1 & 2 provide a successful system which you can use for your future Ebooks.
