When starting your online business, it is most important to identify which target market niche will generate sufficient sales to provide a continuous income stream.
Research has shown that people who browse on line fall into the following three categories:
- Those who are searching for entertainment or news, such as TV listings or online newspapers.
- Information seekers who want specific knowledge or solutions to their problems, but wish to avoid spending any money to obtain what they want.
- Buyers with both the eagerness and money to search for the product they require.
You will have realised that, as an internet marketer, it is the people in the last category who are willing to spend money that you will be looking to attract to your target market niche.
This is a fundamental principle to understand but, there is more.
Generally the first and second groups of people will never contribute to your income and therefore you should not expend any time and effort in trying to attract them to your business.
Basically this is of prime importance when you are embarking on the research stage of initially discovering and then refining your target market niche, because this will determine where people are spending money and provide you with the opportunity to generate a revenue stream from that particular niche.
